How to Optimize Cloud Architecture for Marketing Analytics

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“Zepl’s data science and analytics platform helps you unlock insights hidden deep within your data by analyzing multiple data sets using data science & machine learning algorithms.” — Snowflake Data-driven organizations are looking to consume as many data sources as possible to fuel their marketing analytics initiatives. Marketing analytic software is seeing exponential growth in data sources…

Using Data Science for Marketing Analytics – The Difference Between B2B vs. B2C

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“According to QuanticMind, 97% of leaders believe that the future of marketing lies in the ways that digital marketers work alongside machine learning-based tools.” — Digital Marketing Institute WORKING WITH CRM (B2B) CAMPAIGNS In B2B marketing, enterprise companies use Customer Relationship Management (CRM) software such as Salesforce, Oracle, and SugarCRM to keep records of contacts in business…