Using Data Science for Marketing Analytics – The Difference Between B2B vs. B2C

“According to QuanticMind, 97% of leaders believe that the future of marketing lies in the ways that digital marketers work alongside machine learning-based tools.” — Digital Marketing Institute WORKING WITH CRM (B2B) CAMPAIGNS In B2B marketing, enterprise companies use Customer Relationship Management (CRM) software such as Salesforce, Oracle, and SugarCRM to keep records of contacts in business…