November 30, 2021
Customer Success Story
Embrace Home Loans Doubles Its Return on Marketing Investment with DataRobot Zepl
|When Embrace Home Loans sought to optimize its marketing spend, the lender used DataRobot Zepl to eliminate 43 million lines of code and run real-time SQL queries on its Snowflake data. This lets the lender improve models quickly – leading to twice the return on marketing investment.|
- Challenge: Maximize marketing spend and increase revenue across all marketing channels.
- Solution: Embrace uses DataRobot Zepl and Snowflake to develop APIs and make real time calls, return data, run a scoring algorithm, then customize product offerings in real-time.
- Result: The lender has decreased cycle times and increased close rates, doubling its return on marketing investment.
“DataRobot Zepl and Snowflake let us bring sales and marketing together in a way we weren’t able to do before. Now we have consistent information and can optimize leads going through any sales channel.”
Chief Analytics Officer, Embrace Home Loans
Bring Your Custom Libraries to DataRobot Zepl
Have you built a Python module, an R package, or a Spark jar? Now use your libraries from any language in DataRobot Zepl and ensure that your team is running consistent library versions.
DataRobot Zepl notebooks offer so much flexibility for formatting your paragraphs. You can toggle the Primary Controls, such as showing or hiding the code and/or output, or Secondary Controls, such as the width of a paragraph, its position in the notebook, or showing or hiding the title and/or line numbers. Read more